2009 Public Opinion Survey: Executive Summary

On June 1, 2009, VVV Research & Development, INC was commissioned by Blue Cross and Blue Shield of Kansas City (Blue KC) and the Greater Kansas City Chamber of Commerce to conduct a comprehensive community opinion survey regarding national health care reform. This research will serve as the “opinion source” to uncover viewpoints of local area physicians, hospital CEOs, brokers, Kansas City employers (large and small businesses) and the general public (who reside in the six county KC metro MSA). Specific topic areas explored included: general understanding of reform, acceptance of reform plans, insurance mandates, financing options/taxes, personal accountability and methods to control health care costs.

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Health Summit The 3rd annual Health Summit, The Face of Health Care Tomorrow, was well attended and those assembled represented a powerful force of positive energy regarding health care reform. The keynote speaker, Senator Bob Dole, presented a bipartisan view with his characteristic wit and expressed the hopeful promise of what can be achieved by working together. For details on the information presented, summit summaries or communications materials, click on any of the links below.